Saint Barnabas Episcopal Church
Our brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognizable as Saint Barnabas Episcopal Church.
This guide will help to familiarize you with the core brand elements to assist you in designing and producing dynamic and powerful communications with a degree of flexibility. If unsure, just ask us at firstname.lastname@example.org! Thank you!
Our logo is the most visible element of our identity—a universal signature across all Saint Barnabas communications. It’s a symbol of commonality that unites our diverse ministries. We use the same logo in print, on screen, and on the side of our buildings.
The logo is made up of two elements: the symbol and the logotype. Where possible, our slogan Boundless Presence may appear alongside our logo. The logo and/or slogan should not be altered from their original form in the files below. This includes distortions to proportions or typefaces. Please hold the shift key while resizing the logo in order to avoid distortion.
The horizontal orientation of our logo is recommended for instances of limited space where logotype cannot sit under the symbol.
Two color ways are available for use in internal and external media:
Designer’s notes: for flexibility in print and digital media, a white color logo may also be used with one of the other official Saint Barnabas colors as a background or with a photo as a background. Furthermore, the logo can appear in any of the official Saint Barnabas colors with a white background.
To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected. Clear space minimums are built into the logo files.
When possible, please use white or one of the official Saint Barnabas colors as the background color for the Saint Barnabas logo.
In all public communications and marketing, please avoid abbreviations or combinations of the church’s public and legal names, such as: St. Barnabas, St. Barnabas on the Desert, St. Barnabas on the Desert Episcopal Parish, or St. B’s.
Headings (Only ALL-CAPS should be used for headings): Download Oswald Light
Paragraph and Body: Download Cardo
Our photography captures stories through personalities, interactions, and experiences. We strive to use photography that’s natural, real, honest, and straightforward. It’s never fake or frivolous. Our approach to photography is warm, fun, relatable, personal, and engaging. As much as possible, we use photos taken on our campus that capture real members of our community. In some instances, we source images from excellent royalty-free sources like Stock Up, Unsplash, Lightstock, and Death to the Stock Photo. Even more image sources are available here.